GTM · Scale
Built What Samsung Couldn't
₹0 → ₹100Cr monthly GMV · 20K transactions
Category Lead · P&L Owner · Builder · Bangalore
About
Nine years building and scaling e-commerce markets across India and Europe. I've taken categories from zero to ₹100Cr, owned P&L, led teams, and shipped products that operators actually use. Currently at Amazon EU optimising performance marketing. Previously built the mobile accessories category at Udaan from scratch. Based in Bangalore.
I think in systems. I move fast. I stay curious — about markets, about people, about how things actually work on the ground.
Career Chapters
Builder
Udaan GTM · Zero to One · ₹0 → ₹100Cr monthly GMV
P&L Owner
Udaan Category Lead · Own the Outcome · ₹8 → ₹21Cr
Optimizer
Amazon EU · Scale with Precision · ~40% ROAS
Selected Work
GTM · Scale
Built What Samsung Couldn't
₹0 → ₹100Cr monthly GMV · 20K transactions
Brand Strategy
Backed the Unknown Brand
Infinix pilot · sold out month one · launched nationally
Performance · EU
Made an Invisible Category Impossible to Ignore
~40% ROAS
Team Building
Startup Culture Inside a Large Org
19 KAMs · 10 Brand Specialists
Global Insight
Two Continents, One Insight
India speed vs Europe density
Builder
The Builder Who Finally Got His Tools
FlowKeys · AI as employee, not replacement
Get in Touch
Let's talk about what you're building.